The Go-To Guide

This report is the digital leader’s go-to guide for engaging customers with artificial intelligence into 2020 and beyond. Firstly, it explores the origins of artificial intelligence to better understand the technology and relate it to its subset of conversational AI or chatbots. Chatbots are successfully impacting the way companies engage customers as we will illustrate how to do so with its 9 different benefits along with real-life enterprise examples. 

The report concludes by painting a picture of what the future state of artificial intelligence will look like. We believe that conversational layers will envelop companies, fulfilling Google CEO Sundar Pichai’s vision of moving from a “mobile-first world to an AI-first world”.


The Key to Customer Engagement

Customer engagement in this era has never been more difficult, but those who capitalise on its solutions the earliest will reap the greatest rewards. From allowing customers to book their next holiday within a matter of minutes to completely obsoleting the use of dreaded forms, conversational artificial intelligence entails heavy business use cases across the organisation.

Few would question that the world we live in is more volatile than it has ever been. The average lifespan of a company listed in the S&P 500 index of leading US companies has decreased by more than 50 years in the last century, from 67 years in the 1920s to just 15 years today.

Do You Have an AI Strategy?

Employees do not have it easier either — up to 800 million global workers will lose their jobs by 2030 due to robotic automation according to McKinsey Global Institute. And finally, the competition for customer engagement is unprecedented; we have about 35,000 business interactions every year — an increase of over 2,000% when compared to 1972.

“If you don’t have an AI strategy, you are going to die in the world that’s coming.”
Devin Wenig, CEO of eBay

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